Tiffany Atrium: Tiffany & Co. launches a new platform for social change

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In its efforts to encourage opportunities for historically underrepresented communities, Tiffany & Co. has just announced that Tiffany Atrium is on a mission to promote a more diverse jewelry industry.

“We are thrilled to introduce the Tiffany Atrium platform, creating a centralized hub for our ongoing journey into the worlds of diversity, equity and inclusion,” said Anthony Ledru, CEO of Tiffany & Co. “At Tiffany & Co., we have a responsibility to make positive changes in our world. Tiffany Atrium will allow us to streamline and adapt the processes necessary to do so.”

Adam’s original artwork then lent itself to the new Tiffany Atrium logo, before being auctioned off for charity.
Image credit: Tiffany & Co.

Tiffany Atrium as a platform for social change has its core mission reflected in its three fundamental pillars, according to the iconic house: creativity, education and community. To mark its launch, Tiffany collaborated with American artist Derrick Adams, asking him to create an original piece called “I Shine, You Shine, We Shine”, which inspired the Tiffany Atrium logo.

Tiffany will auction off the artwork with all proceeds going to The Last Resort Artist Retreat, which focuses on black artists in Adams’ hometown of Baltimore. Subsequently, Tiffany Atrium plans upcoming programs that include internships and educational opportunities for minorities.

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