Twitter Inc (NYSE: TWTR) is in the spotlight on Wednesday after Elon Musk relaunched his $44 billion takeover deal with the social network.
Twitter will probably come back to the stock market
If he follows through, Twitter could become a private enterprise in the next weeks. But Rohit Kulkarni, director of MKM Ventures, says the microblogging platform is “too big to keep private”.
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Whether it’s private or public, I think there would be public scrutiny. Thus, it is better for Twitter to be restructured in the private market and return as a public company with sounder fundamentals.
Despite the struggles, Twitter continues to grow the number of monetizable daily active users, which grew 15% year-over-year in its most recent quarter. (Read more)
Twitter shares are now catching up to the trade price.
Pinterest and Snap could steal shares from Twitter
Among the changes Musk is expected to execute on Twitter, making it a subscription service is one.
Then, of course, there is the question of finding a new management team. As he goes through this restructuring, Kulkarni said on CNBC “Squawk in the Street”the rivals could win “a few” shares of Twitter.
In the short term, there could be a larger shift in market share from Twitter to other smaller social media apps as Twitter learns about its core business and advertisers. [look for other ways] to allocate their money on a progressive basis.
Two names in particular that are most likely to gain that share, he added, are Pinterest Inc (NYSE:PINS) and Snap Inc (NYSE:SNAP).
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