Taboola News fights unreliable sources on social media

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taboulaa global leader in recommendations for the open web, helping people discover what they might like, today (August 31, 2022) announced rapid growth and new innovation for its Taboola News offering, which is expected to exceed 50 million dollars (£43,019). m) revenue for Taboola in 2022.

Taboola News integrates content recommendations from Taboola’s extensive network of publishers with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications and browser apps. Taboola News’ latest offering brings editorial recommendations, beautifully curated via wallpaper experiences, to lock screens on mobile devices. The product is now available in more than 80 markets around the world.

Studies show consumers are spending more time learning and reading through mobile devices, and much of the time spent on mobile today is spent on social media. Mobile social apps have become a place many consumers turn to learn more about important topics related to politics, health and local news, despite the substantial risks of misleading and false information:

  • In March 2022 analysisNewsguard found that within 40 minutes of creating a TikTok account, users were presented with false and misleading content about the war in Ukraine.
  • In a 2021 analysisNewsguard found that within 35 minutes of opening an account, 8 out of 9 children under the age of 18 were exposed to misinformation about Covid-19.
  • More than 60% of videos containing harmful misinformation were viewed by users on TikTok before being deleted, in the first quarter of 2022, according to TikTok.

Taboola News continues to provide people with trusted news sources to access. It gives consumers direct access to a curated list of the world’s top publishers where they can learn about local news, sports, entertainment, politics, health, and more. Exclusively for Taboola Partners, users are sent to these publisher sites to read the articles that interest them most and the offering is on track to send over half a billion visits to the open web in 2022 .

The latest introduction brings Taboola News to mobile device wallpapers, giving device makers the ability to deliver recommendations directly to their lock screens. This allows mobile users to access premium content from their favorite publishers, combined with engaging, high-resolution images, refreshed on their device’s lock screen throughout the day. For device manufacturers, this touchpoint provides a channel to engage and add value to users in the dozens of times a day they wake up their mobile device.

“The vast majority of consumers receive information through their mobile and Taboola News is now at the heart of that experience,” said Adam Singolda, CEO and Founder of Taboola. “I am concerned about a future where our children will learn about science, healthcare and politics on TikTok, and I believe our mission is essential in ensuring that high-quality editorial content thrives and provides the compass that our future generations need. need. I’m excited to be part of its important journey with our OEM and publisher partners and friends, making the open web strong and available to billions of people. This is our mission, and Taboola News is a fundamental part of it, as publishers seek to attract new, loyal audiences. »

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