Our world is ultra-connected, “addicted” to mobile and adept at video. The proliferation of networks allows rapid and global dissemination of content, measured or radical ideas. The quarter of an hour of fame turns into a permanent fight to develop its own public.
With the Internet, communication and access to information take place everywhere, without delay outside of space and outside of time. Almost everywhere on the planet, we are also talking about the appearance of “tweetomania” (compulsive use of Twitter). This new relationship to digital breaks the codes to which previous generations were accustomed.
Faced with this new world, the new generation no longer hesitates to react at the given moment and to share its opinion online or on a blog. Everything is going very fast! You need to know everything right away. In haste, sometimes, the reflection is not at the rendezvous and leaves an imprint and the traces of the interactions.
The Web: a revolutionary change?
No, the Web did not invent anything strictly speaking. At least not to create relationships between humans. What the Internet has changed is the extent of those relationships: yesterday, we were chatting with loved ones, family, or close friends back home. Today, we can get in touch and exchange with the whole world in a few seconds. What has changed is therefore the support, the support, the tool thanks to which the connection between these people will take place: this now takes place around an application or a social network. There are many things that are facilitated by the Internet with the proliferation of news sites, new social media, new shopping platforms and many more. What we see today is a continuation of the internet boom of two decades ago.
The Internet influences society, opinions…
The numbers speak for themselves! 5 billion Internet users in the world, 80% of whom are active on social networks (more than half of the world’s population), up 7% over one year. Today, there are 11 new social media users every second, and almost a million people a day are taking their first steps on social media.
The typical Internet user spends about 6 hours a day using Internet-connected devices and services, or about a third of their time outside of their sleeping hours! In this race for audience, the citizen, on the Internet, is not a passive consumer, on the contrary we see that public expression has never been so massive in real time.
A new space for debate
Indeed, without a doubt, digital technology shakes up thoughts, creates debate, exchange in the moment in a more underhanded, occult, more insidious way and which can also act maliciously with others. The influence is indirect, but can sting. Internet today gives the possibility of diffusing in a different way its opinion, its thought. Digital technology opens the way to change and the evolution of mores. It mobilizes and plays a role of influence within society, of controversy and propaganda.