While social media is getting a lot of attention for its role in promoting feelings of inadequacy, there is still some good to be found. More and more creators want to spread messages of hope and boost the self-esteem of people they don’t know.
It’s a relatively new movement that’s finally gaining momentum, and what’s more, it seems to be working. Even celebrities like Kim Kardashian West are getting involved.
Finally, a feel-good trend in the world of social media. On several networks, including TikTok, complimenting strangers has become a real trend, and Internet users are embracing it with open arms. While waves of online hate remain the bane of social media, this positive new trend is gaining more and more followers.
On TikTok, the movement is an international phenomenon. Many creators post videos of themselves driving down the streets, handing out random compliments to people walking along the sidewalk. These types of encounters make both passers-by and social network users smile: “A few words can completely change someone’s day”, says the @lalalandkindcafe account on one of its “drive-by kindness” videos. And the videos get millions of likes.
“I’m the 3rd person and I was just scrolling, that’s so sweet, she really made my day,” commented one of the people who received a compliment in the video in question. In fact, some of these viral videos can reach over 50.9 million views.
The @lalalandkindcafe account has over 4.1 million followers on TikTok with a mission to spread and “normalize kindness”. Behind these videos that have gone viral is a company that runs cafes in Texas and California called “LaLaLand Café”.
The objective is to employ young people in host families to help them better integrate into society: “A place where benevolence is a priority. If we can positively impact every human being who walks through our doors, kindness will spread like wildfire. The more stores we open, the more people we reach, the more we can prove that kindness is the way. People before profits,” they state on their official website.
The hashtags #BeKind and #SpreadLove have over 14.6 and 10.6 billion views respectively on TikTok. A success notably boosted by the partnership between TikTok and Lady Gaga’s foundation “Born This Way” through the hashtag #BeKind.
“We could all use a little kindness, whether it’s doing something for a friend or supporting your family, #BeKind. We’re partnering with Lady Gaga’s Born This Way Foundation to celebrate our community and how we support each other, so throughout this month show your commitment and help build a kinder, braver world. where everyone can be authentic themselves. the page dedicated to the #bekind hashtag reads.
Even Kim Kardashian is giving compliments
While many TikTok users are adept at motivating and complimenting other users, Snapchat also wants to participate in this positivity trend. And to do this, the platform has partnered with the most influential family on social networks.
With its new challenge dubbed #KindnessChallenge, Snapchat, Kim Kardashian West and Kris Jenner have teamed up to “spread the kindness” on Spotlight, the user-generated, in-app video-sharing platform. “I’m thrilled to partner with Snapchat in highlighting their commitment to making Spotlight the kindest place on the internet. When you spread kindness, you instantly have the power to change someone’s day for the better” , said the fashion icon.
A great initiative but it’s not just philanthropic. With this huge marketing stunt, Snapchat hopes to boost its own platform to compete with TikTok. Recently, Evan Spiegel’s social network pledged to pay between US$1,000 (RM4,212) and US$25,000 (RM105,312) to get creators to create content on Spotlight.
“Unlike “challenges” on other platforms, Snap’s Spotlight editorial team curates each Spotlight challenge. The team focuses on amplifying positive, inclusive, creative, and engaging trends as opposed to those that are harmful.
“All Spotlight Snaps are moderated before being distributed. These challenges encourage Snapchatters to create Snaps that showcase their unique voice, perspective, and personality,” Snap said in its press release, launching challenges. swipes at competitors like Instagram and TikTok, which are often criticized for their lack of moderation – AFP Relaxnews