Pink Sauce chaos, all social networks want to be TikTok and more

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The secret is in the sauce. A passing Miami-area TikTok user and personal chef chief defends his news Pink Sauce. The $20 condiment, which started trending in June, has attracted some criticism. That’s because Chef Pii has kept quiet about what goes into the sauce and how she makes it.

As TikTok users have pointed out, the nutrition label contained typos. The sauce also had different shades of pink and the label did not have the words “keep refrigerated”. There were also issues with the packaging of the product, with some bottles exploding during shipping.

Chief Pii apologized in a video posted on Thursday. She acknowledged the mistakes and admitted that Pink Sauce is a small business that is moving “very, very fast.”

It’s common for new brands to have bumps in the road or take off faster than expected. But, as the pink sauce trend has shown, social media algorithms can make or break you. After selling just 700 bottles of the pink condiment, which is said to taste similar to ranch dressing, Chef Pii has gone viral. She got a lot of attention before she was ready for it. The algorithm gives, it takes.

Here are today’s other top stories:

Social Media Makes Gen Z and Millennials Feel Bad About Their Finances

Do you feel guilty buying that new pair of shoes after seeing ad after ad on social media? You’re not alone. A new study by Bankrate found that 64% of social media users regret impulse purchases. It doesn’t end there, however. Nearly half of Gen Z and Millennials social media users having a negative view of their finances after seeing other people’s posts. That’s more than any other generation.

Bankrate Senior Credit Card Industry Analyst Ted Rossman explained:

“Social media distorts reality in the sense that people present themselves in their best light and sometimes present unrealistic versions of themselves. You don’t know if someone took on a lot of debt to fund the amazing vacation or the perfectly put together outfit depicted in their photos. This can lead to a kind of competition between friends and acquaintances.

Money isn’t the only thing Gen Z feels bad about. Seeing the posts of others on social media, 49% of Gen Zers feel negative about their appearance, most of any category, as well as their career, personal relationships, and life situation. This agrees with numerous studies that have linked anxiety, depression and low self-esteem. social media.

Why it matters: More than half of the world’s population spends at least two hours a day on social media. (It is designed to be addictive.) His not bad at all, yet. The key is to be intentional, avoid unhealthy accounts, support others, and be aware before sharing what you see online. As public relations professionals, it is particularly important for us to promote our companies and our customers in a sustainable and healthy way.

MEASUREMENT THOUGHTS

MailChimp published its Benchmark report 2022, which is packed with data from over 2,000 freelancers and agency professionals. The report includes information on cash flow and earnings, repeat customers, agency demographics, and how people measure their success.

When asked “What’s most important to me?”, 34% of respondents said impacting the world was their top priority. Agencies that reported participating in social and environmental impact initiatives also reported faster growth and higher revenues.

The priority of freelancers

When it comes to new customers, 34% of respondents said they don’t have a minimum contract value. Twenty-two percent of customers pay between $20,000 and $49,000 in the first 12 months.

What customers are worth

In terms of challenges, both large and small organizations said they are “too busy working in the company instead of working there.“For agencies with revenue under $1 million, cash flow is a big concern. Sixty-one percent of agencies say one client accounts for more than a fifth of their revenue, up from 46% last year.

Facebook, Instagram and LinkedIn announce new features

Changes. Ch-ch changes. Unsurprisingly, our dear Facebook, Instagram and LinkedIn friends are making some changes. Facebook, which already has seen thingsplans to make user flows look like TikTok. Facebook’s parent company, Meta, explained that the main feed will be called “Home” and will be a place where people can “discover new content”. A new tab, “Feed,” will exclusively display posts from friends, family, Pages, and groups, with the most recent posts at the top.

TikTok has also influenced the latest changes on Instagram. On Thursday, Meta (which also owns Instagram) announced that virtually all video uploads will now become Reels. As Meta explains:

Since Reels provide a more immersive and entertaining way to watch and create videos on Instagram, we also bring the full-screen experience to your video posts. In the coming weeks, new video posts under 15 minutes will be shared as reels.

Interestingly, LinkedIn is launching a new engagement feature, “Repost.” Andrew Hutchinson, content and social media manager at Social Media Today, said the feature could help draw subscribers to new job opportunities and trending reports.

Why it matters: Let’s talk LinkedIn. Remail, like to retweet, could make it easy for others to spread criticism and negativity. And quickly. Although reposting appears to stem from the need for greater user engagement, it is a feature to be approached with caution.

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