The National Hockey League’s Boston Bruins stole hearts on TikTok this week by cashing in on a player’s resemblance to a current teen idol.
The Bruins took note of a fan’s comment that defensive player Jackson Edwards bears more than a passing resemblance to actor Christopher Briney, who plays the brooding Conrad in “The Summer I Turned Pretty.”
The TikTok shows Edwards strolling down a hallway to a soundtrack of “Mr. Perfectly Fine (Taylor’s version).” The video references the Prime Video series “The Summer I Turned Pretty”, based on the novel of the same name by Jenny Han.
In response to @emmynadeauu you made me do this. #thesummeritturnedpretty
Stay on top of pop culture, PR pros — a teenage fan base holds as much power (maybe more) than an older demographic.
Here are today’s other top stories:
Internal memo shows Meta preparing to phase out underperforming employees
A leaked memo from tech giant Meta shows an executive telling managers to identify and weed out “underperformers” and employees who are “freewheeling.”
In a report for The InformationSylvia Varnham O’Regan writes that Meta’s vice president of remote presence and engineering, Maher Saba, wrote in the memo that managers should “move to leave” employees who are unable to “get on the right track”.
From the information:
In a message on Meta’s internal messaging system seen by The Information, Saba, who has worked at Meta for eight years, told managers to think about the value their team members bring to Meta. “If a direct report is stalled or underperforming, we don’t need them; they are dropping this business,” he said. “As a manager, you can’t allow someone to be net neutral or negative for Meta.”
The memo comes after Meta CEO Mark Zuckerberg recently told employees on an internal call that “In reality, there’s probably a bunch of people in the business who shouldn’t be here.”
Why is this important: PR professionals should now be aware that all internal messages should be treated as external messages. Saba’s memo to employees does not include any information about nuanced situations, such as those with mental health accommodations or employees experiencing burnout. This is an example of questionable employer branding, especially for a tech company that has already come under scrutiny for the way it treats its workforce.
A new report from Pinterest reveals the success of the platform’s recent ban on weight loss ads.
In July 2021, the the company announced that it was banning ads which focused on weight loss and body shaming. Now, says Pinterest, it is seeing positive results from this ban.
“Our analysis of Pinner’s behavior regarding healthy living and healthy lifestyles found that global searches containing the search term ‘weight loss’ decreased by 20% in May 2022 compared to July 2021,” writes the company in a press release.
Pinterest policy manager Sarah Bromma writes that the goal of the move was to make the website a safe and welcoming place for users.
“(A)one year later, we are seeing a positive response from users, demonstrating the true impact such a policy can have on online behaviors and perceptions,” she said in the statement. “We will continue to support and protect our users from harmful information or content that does not align with our mission and values.”
New GLAAD report gives low scores to social media companies
A new report from GLAAD gave all major social media platforms failing grades when it comes to protecting LGBTQ+ users.
In a survey, 84% of LGBTQ adults said there were not enough social media protections to prevent discrimination, harassment or misinformation, according to the report. Additionally, 40% of LGBTQ adults, as well as 49% of transgender and non-binary people, feel unwelcome and unsafe on social media.
Facebook, Instagram, YouTube, Twitter and TikTok each scored less than 50% on GLAAD’s overall Social Media Safety Index, even though all platforms had previously pledged to protect LGBTQ+ users from online hate and harassment.
“Today’s political and cultural landscapes demonstrate the real-world harmful effects of anti-LGBTQ rhetoric and online misinformation,” GLAAD President and CEO Sarah Kate Ellis told NPR. “The hate and harassment, along with the blatant misinformation and lies about LGBTQ people, which are going viral on social media, create real dangers, from legislation that harms our community to recent threats of violence at protest rallies. pride.
Why is this important: The public wants companies, especially tech and social media companies, to “walk the talk” when it comes to engagements on social issues. GLAAD’s report reveals that when it comes to LGBTQ+ issues, these major social media companies don’t. It’s a good reminder to PR professionals that to deliver on commitments, you need to take action to back up your promises.