To use its platform to drive social change, Jupiter Meta, an integrated Web 3.0 entity, launched artistic NFTs on its digital marketplace to inspire people to be catalysts for social change by channeling a percentage of sales to the social elevation.
Jupiter Meta curated a list of NFTs in collaboration with four artists. There are 22 digital artworks to choose from on the Jupiter Meta marketplace, priced between Rs 6,000 and Rs 12,000, and 50% of the proceeds from each NFT sale will go to a non-profit cause: currently, the Akshaya Patra Foundation. Jupiter Meta will eventually partner with other NGOs for this cause.
In addition to the NFT art deposited into their wallet, users will receive a zero-value social token badge, which will also be given to the artist making the sale. These tokens generate a lot of social value and can be displayed on social media, used as a sticker or even sent as a message asking others to participate in the program.
Speaking about the decision to integrate technology and art to elevate fundraising and make it more involved and personal, Rambabu Kaipa, CTO of Jupiter Meta, who is also an artist, said, “Understanding the barriers to raising funds for a cause and overcoming them through technology Compatible solutions add value to the digital ecosystem and create impact on the ground. We want to unite people and their stories through the language of art and realize its potential to touch people personally.
As a fully curated marketplace, Jupiter Meta has a history of curating programs focused on creating meaningful societal impact. An example is his mural art project “Icons of Singara Chennai”, which beautifies public spaces in Chennai and aims to strengthen the ecosystem of designers.
The latest project is part of the company’s ongoing efforts to break the perception of NFT markets as just a means of commerce.
Commenting on the project, Manasa Rajan, CEO of Jupiter Meta, said, “Our vision for Jupiter Meta is more than just a marketplace. Creating real, quantifiable impact through initiatives that have the power to improve lives is an important part of our purpose. We are happy to connect artists to a social cause and allow their ideas to transcend the medium.
Jupiter Meta will bridge artist and buyer, simultaneously contributing to social change and engineering transformation. The company hopes to set a precedent by encouraging musicians, artists, sportspeople and other personalities to use NFTs to create a positive impact and reach as many people as possible.