It goes from 35 to 20 in a decade


20 year old woman who wants a facialThis is the profile of Spaniards who begin in aesthetic medicine treatment, according to Study the dimensions and socio-economic impact of aesthetic medicine in SpainPublished by the Spanish Society of Aesthetic Medicine (SEME).

Specific, The age of initiation of this type of treatment has been reduced to 15 yearsCompared to figures from ten years ago, when the median age was 35. It is linked to a greater demand among the profile of young people. influence of social networks“The possibility of using filters and the presence of applications that can modify the shape of the face have contributed to the creation of new needs among young patients,” said Sergio Fernandez, second vice president of SEME.

As for sex, Women are the main stakeholders in aesthetic medicine and represent 71.8% of operations performed in 2021, while Only three out of ten patients are men (28.2%).

Pandemic sparks demand for alterations to the look

Another interesting finding from the report is Up to 30% increase in demand due to the COVID-19 pandemicEspecially around the eyes, as this is essentially the most visible area of ​​the face during the period of mask use.

The need to improve the upper third of the face appears in the data processed by the SEME. Of the approximately 900,000 medical-aesthetic treatments performed in Spain in 2021, 72% (626,778) matched with facialsMeanwhile, 22% had bespoke body treatments and the remaining 6% (i.e. 53,232) had waxing and hair removal.

Within facial care, 42% corresponds to botulinum toxin –Reinventing itself as the most successful facial treatment after the COVID-19 pandemic-, 32% hyaluronic acid and 20% care to improve skin quality or eliminate dark circles.

Natural beauty and low VAT, main claims

Of the 40% of Spaniards who have used aesthetic services on one occasion, Most are looking for “natural and temporary beauty”, being considered without excessive or definitive changes. “They are not after more years of life, but after more years of quality of life”, explains the president of the SEME, Juan Antonio Lopez,

And it is that, according to this expert, the Spanish population tends to grow with a high rate of life, which makes personal care, The culture of health, to feel better for more years, influences the growth of the aesthetic medicine market.

For 60% of non-users of aesthetic medicine in Spain, seven out of ten indicate that If they don’t take VAT, they will consider getting treatment,


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