Meta-owned photo-sharing platform Instagram has announced that it is testing a new feature that will make it easier for users to discover and support social causes directly through hashtags.
The company said it was testing a new feature to help people learn about social movements happening around the world and on Instagram, as well as ways to take action.
“We’re rolling this out first to a handful of hashtags that focus on popular, long-running movements on Instagram and around the world, like #BlackLivesMatter, #womensrights, and #climatecrisis,” the company said in a blog post. .
“We make it easy to raise awareness for these causes by sharing the hashtag page via DM or creating a fundraiser,” he added.
With this new feature, users will be able to support, fundraise, and spread the word about social-centric causes directly through hashtags.
“Hashtags have long been a place where people find new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them,” the company said.
“Support” shows more information about the movement, “Spread the Word” lets you share it with your friends via DM, and “Create Fundraiser” lets you start a fundraiser on behalf of the movement.
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