How to make money on social media


These days, the opportunities to earn a living online are endless. There are many ways to try to monetize your online presence. Honestly, the world of social media changed our lives a long time ago. These changes do not remain only in the field of communication and socialization. They are also changing the labor market and the financial world as we know it.

People without a degree, teenagers, narrow specialists and people of age who change their qualifications for social networks can all be equal in this new job market. How is it possible? The Internet has become a world of equal opportunity. We can all strive to make money online. Moreover, there are many ways to do it. Here are the most common ways to make money on social media.

Sponsor videos/posts

Bloggers and vloggers often have sponsored posts and videos. Often, you’ll hear that the video you’re watching was made possible by some type of company. This does not mean that this company had a say in the content of the post or that a video will secretly advertise a product. It only means that bloggers with large followings help expose certain companies in exchange for money. For example, if you have a trusted essay writing service as a sponsor, you will need to dedicate a few seconds of your video to showcasing it, explaining why it is good, and what people are getting for taking their services.

Sell ​​your own product

Selling your own product is probably one of the most common ways to monetize your online presence. These can be DIY items, books you’ve written, artwork, or any regular product that has your logo and name on it. Some bloggers or influencers use product sales as an additional way to earn money. Others only start their profiles on social media because they want to advertise their products or services. Artists, for example, can have their Instagram pages just to advertise their talent and offer people to buy/order their art. Writers can advertise their services by telling custom writing service they work for.

On the other hand, many vloggers create their own merchandise like mugs, t-shirts, or stickers to earn money. Such tactics can also be a good market strategy as you are spreading your name to the world.

Product review

Sometimes bloggers can be asked to review certain products. These can be anything from makeup to gadgets and even restaurants. Overall, the product you can review depends on your online niche. For example, a makeup artist who vlogs on Youtube will do better at reviewing makeup products than a tech blogger.

Usually, companies search online for people whose work is related to their production line. This means that people’s followers share their interests and can be the perfect target audience for the given business. Then this company asks bloggers to review their products for a certain price.

Sometimes, however, bloggers can search for such companies themselves. They can explain why they are in the best position to do this job and how their audience is defining the company’s potential buyers. For example, if you are posting for students and you have a trusted essay writing service, you can contact them and offer to do a review for a certain price. Chances are they won’t refuse.


One of the most common and easiest ways to monetize your content is to insert advertising into your channel. For example, you can allow Youtube to serve ads before people can watch your videos. If you run a blog on your own platform, you can also use Google ads on your site. However, here you need to consider three things.

They are not so profitable

First, ads may not be a big profit. This method may be the least effective (though the least disturbing) once on our list. You will have a chance to earn a little more if your visitors click on the ads and visit the advertised sites.

It works best for a wider audience

Second, you have to be really good at what you do. First, to attract advertisers, you need to have good content and a decent sized audience. Second, it’s better if you’re a specialist in your field. Therefore, you can attract specific advertisements close to your profile. Also keep in mind that a larger audience in this scenario will lead to more revenue from ads. The more people watch or click on the advertisements, the more percentage you receive. Therefore, advertising is not the best option when you have a small number of subscribers.

Ads are not everyone’s cup of tea

Third, ads can be annoying. If you’re just winning over your audience, you don’t want to scare them away with lots of ads. They might not even get a chance to know about your content because they will be distracted by ads or leave your page altogether. So, even if you decide to go for this option, make sure not to overdo it. Don’t be greedy. Your chance to win will come soon.

Become an influencer

The word “influencer” may be new, but boy, is it already everywhere. Becoming an influencer is a dream for many people. It’s not an easy job, however, and it’s not for everyone. The competition for audiences is huge and the expectations for quality content are increasing every day. So what should you do as an influencer? First, you will need to create high-quality, interesting, and meaningful content. Second, it must have a common theme and vocation, such as body positivity, healthy eating, kindness, fashion, or something else. Then you have to be consistent. An influencer is a 24/7 job where you rarely have a day off.

Once you have a large enough audience, monitoring offers will come to you. Companies would ask you to become their representative or advertiser. You will be paid for sponsor content or for reposting other posts. All in all, the earning potential here will be considerable. You’ll just need to decide how to do it.


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