How do social media algorithms work and why are they important to your business?


In order to talk about how algorithms on social networks choose what is popular and what is not, we must first introduce you to what exactly algorithms on social networks do, and why are they important to your business?

Simply put, the algorithms on social networks are in fact a series of instructions coded according to the principle of cause and effect.

These are the algorithms that are in charge of keeping your attention to spend more time on social networks by advertising content to you, based on what you browse on a daily basis.

Every day, a million small decisions are made on your behalf without you even being aware of them. Everything you see on the internet through search and on social media is decided by an algorithm.

If during the day, for example, you searched for an advertisement on the Internet, for example a car. The algorithm will immediately give you recommendations to check on the other car ads.

For example, if you click on a car brand, the algorithm will immediately show you more ads from that car brand.

The algorithm map can predict all possible paths from point A to point B and see what really interests you.

How to use algorithms in your favor to raise awareness of your business on social networks and gain followers?

The importance of algorithms and how they work means everything about your browser, you should know that if there were no algorithms there would be no search engines.

When it comes to social networks, algorithms are responsible for maintaining order and helping to rank content and advertisements. Each network has its own algorithm which affects almost every process on a platform.


For example, many platforms today use hashtags (#) in their search engines to make it easier to find a desired term or topics related to that particular term.

On Twitteryou can find millions of posts via hashtags.

A hashtag is a label used on social media sites that makes it easier to find information about a specific topic or content. Hashtags encourage social media users to explore content that catches their eye.

Hashtags are a powerful way to reach new audiences and grow your account, but it takes time and effort to get great results. Whether you use 10 or 30, a consistent hashtag strategy remains one of the most effective ways to grow on instagramTwitter and ICT Tac.

Associations can use hashtags to reach their target audience and help members filter information.

Thanks to hashtags, the algorithms easily recognize what you are looking for and thus offer you to watch something related to this subject.

In this article, I would like to mention a few popular social networks that have defined how algorithms work on their platforms over the past few years.


Mark Zuckerberg said the Facebook The algorithm will emphasize “meaningful interactions” with friends and family more than content related to pages and brands, he said “the services provided by Facebook should not just be for fun but also for the well-being of their users”.

He added that businesses and companies should work much harder than before in order to catch the attention of users and customers. However, he came out on Facebook with some advice on what brands and businesses should do to reach a wider audience.

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Facebook’s new algorithm prioritizes more active interactions through commenting and sharing, and the idea that instead of passively scrolling through the News Feed, users are inspired to engage in conversations.

To make your ad or post on Facebook visible to a wider audience, it is advisable that you have lots of comments and likes on it so that Facebook’s algorithm pays attention to that post or ad when the customer searches for specific information. . the terms mentioned in the post through their search browser.

The easiest way to advertise your advertising and content is through Facebook Ads, where you can choose the option to target the specific audience you want to see your ads or posts.


The instagram The algorithm tracks the time spent viewing your posts and measures your popularity based on that., the algorithm first looks at posts you’ve interacted with in the past. It then finds out who else has interacted with those posts and what other accounts are interested in them.

In order to get interaction, you need to give feedback in a disinterested way. By replying to comments, you not only show your followers some love, but you also increase the chances of your posts appearing in their feed.

Not only does the algorithm take into account the number of interactions your post receives, but it also measures the speed at which interactions occur.

If you want to “beat” Instagram’s algorithm, provide engaging descriptions under your posts. If the first few words under your post intrigue your followers, they’re more likely to read the entire description and more likely to engage.

Also use lots of hashtags ( # ). Hashtags can make your publication appear in a search engine and thus link your account to GoogleBing or whatever search engine you use for the specific term that was used on Instagram.


As ICT Tac slowly approaching 1.6 billion active users worldwide, it is very important that we get to know and understand the app in the right way.

The use of TikTok is greatly facilitated by the use of hashtags. Just like Instagram, they make it easier to find later and help users find your video and content more easily. Also, it is useful for brands as they can create their own distinctive hashtag (#).

The most popular hashtag on Tik Tok is #fyp and stands for #For You page. Many users believe that using #fyp or #ForYou will make their content popular, but this has not been confirmed yet.

TikTok has never confirmed this, and these hashtags don’t guarantee you any viral success. It is always recommended that you focus more on creating the right hashtags that describe your video content.

Judging from forum tips, Tik Tok users advise that by using #fyp and some popular Tik Tok tunes, you can still make your video go viral and therefore the algorithm will push your content to the “For you” to use it. hashtag and some popular tunes.

For now, one thing is certain, this popular social network will get you a lot of views if you post interesting and short video content which can lead to more subscribers and popularity for your account.

Tik Tok is a very fast platform and experts say you have to think about conveying information briefly and clearly in short video formats. So, be sure to post short ads or interesting high-quality videos that will get you lots of views and reactions from the audience, which will draw attention to the algorithm to post it on the For You page of the users.


The Twitter The algorithm determines all highly relevant tweets and displays them first. As we said, Twitter uses a hashtag (#) system and when you tweet you are expected to put in your #hashtag and thus start a topic.

Often when you search # for a term in your browser, you will come across a message from Twitter.

This is why it is important to draw your audience’s attention to a specific term by starting with a #hashtag and thus your Tweet will be shared more and your #hashtag will be used as the original one.

Also, popular hashtags can get you a lot of attention. if you use, for example, #hashtag, which is used by many and which is, for example, current popular events or topics that everyone is talking about, it is very likely that in the sea of ​​​​information that is under this hashtag, a lot of people will see what you have to say about it.

This way of using the #hashtag is used by many other networks we’ve listed in this article as well as those we don’t, but it’s a way for the algorithm to recognize your ad or post and so to suggest it to others to see.


The Youtube The algorithm selects videos for each particular user based on the performance of the video itself and the viewer’s search and viewing history.

When you want to upload a video to YouTube, consider creating an interesting thumbnail that will attract the viewer’s attention to click on your video.

Try to clearly define the title of your YouTube video, so that the target audience knows what the video is about. Write clear titles and description of the video to get more views.

Over the past few years, YouTube has made changes to its algorithm.

YouTube says their algorithm in 2022 is focused on “Real-time feedback loop that recommends videos to individual viewers based on their different interests.”

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In addition to the mentioned social networks, there are many other social networks that will help you spread awareness about your brand or business.

In this article, we have listed only a few social networks. Now that you know how algorithms work, you will also know how to manage your profile on other social networks, such as: Tumblr, Pinterest, Reddit, Flickr, Snapchat, Vimeo, LinkedIn etc…

Try to find out which social network suits you best and through which algorithm you navigate best, if you have carefully followed the advice and paid attention to it, success is guaranteed.


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