Clarks Collective: 5 pioneers pushing for global social change

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As part of its new For The World Ahead campaign, Clarks has selected five international activists who are trying to build a bolder strategy, bright future

What can you do to make the world a better place? This is a question that has been asked a lot, particularly over the past five years. Social justice – what you stand for and how you choose to stand up for the things you care about – is becoming an increasingly important issue for just about everyone, whether the focus is on injustice race, gender inequality or mental health awareness.

While these conversations can be difficult, legendary British shoe retailer Clarks doesn’t shy away from them. In its new campaign, aptly titled For the world to come, the company is expanding its platform to five activists who are calling for real, authentic social change in the world around them. The project aims to champion their work, while edifying and supporting each of their charities, initiatives and causes. The campaign launched earlier this month and will continue for the rest of the year.

So who exactly are the chosen five? The ambassadors, known as the Clarks Collective, come from all over the world and specialize in a host of different issues. There’s award-winning activist, author, and journalist Jamie Windust, raising awareness of the most pressing issues facing LGBTQ+ (especially non-binary) people today. There’s model and actress Gabriella Wilde, who works with Project Mama, a charity offering holistic support to refugees and displaced people through pregnancy, labor and early parenthood.

In her films, Sudanese writer and director Basma Khalifa explores race, identity, faith and gender, championing marginalized voices. Korean American writer and model Jeannie Jay Park was chosen for her community organizing and for founding the upcycling fashion brand Sanitation Nation run by young activists. Finally, there’s London-based editor Vas J Morgan, who in 2020 launched the WE MATTER platform – a safe online space for people to discuss mental health issues without judgement. He also founded the Vas Morgan Foundation, which is dedicated to building and developing schools in disadvantaged areas of Africa.

The Clarks collective all have “an important identity, a story to tell, their own philanthropic endeavors and a strong point of view about what they want for their world to come,” says Tara McRae, general manager of marketing and digital at Clarks, in a statement. To get the most out of the collaboration, the company promises to work with each talent individually, capturing their unique personal stories and visions for the future, with the aim of sparking new conversations about social and environmental impact. As they say, if 200 years of shoemaking has taught them anything, it’s that the future will be “brighter if we stay ahead”.

Over the next few months, Clarks will join and support them on their journeys, seeking to promote the well-being of others in each of their unique communities, and pay it forward,” adds Mcrae. “They have all opened doors for like-minded people in their own communities, which is why we chose to work with them for this special campaign.”

Learn more about the For The World Ahead campaign at Clarks.co.uk

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