Published on August 15, 2022 at 12:14 p.m.
The Body Shop, Oshawa Center (CNW Group/The Body Shop)
There are countless places to buy beauty products, but how many encourage customers to show up and be part of social change? The Body Shop is creating a local destination for changemakers with new Workshop stores that nod to the retailer’s activist roots.
At four new locations across Canada, including a store in downtown Oshawa that opened on Friday, customers can moisturize their hands, learn about sustainability and take action – whether either by signing a petition or engaging in the store’s local community efforts – all at the same time.
The other three concept stores – Market Mall in Calgary (August 26), Metropolis at Metrotown in Burnaby (November 11) and West Edmonton Mall in Edmonton (November 18) will open later this year, following the initial launch of the Workshop concept of brand in Vancouver. in 2020.
The retailer aims to create an environment that goes beyond that of a traditional store and allows visitors to be immersed in the rich stories of the people and the hard-working ingredients behind its products. The opening of the Oshawa center coincides with the recent relaunch of The Body Shop’s best-selling vitamin C skincare line. The new and improved range features concentrations of up to 10% and is made with at least 90% naturally-derived ingredients, including Amazonian camu camu berry extract and bakuchiol.
Around the world, The Body Shop’s Workshop stores are designed to reflect the local communities they serve and bring to life the issues and stories that are important to them. In Oshawa, The Body Shop teamed up with @KingChrrie, a young local multimedia artist and environmental activist, to create a mural inspired by the “Be Seen” brand. Be heard.’ activism campaign, which highlights young people’s involvement in public life, from voting to rising to community leadership positions.
The Aug. 12 launch at the Oshawa Center also included a charging station, activism-inspired treats, vitamin C-inspired drinks, music from a local DJ, and giveaways and store tours during the day for those unable to do the evening launch.
“For many people, the concept of ‘changing the world’ can seem a bit abstract. With our workshop stores, we want to bring people together to realize that they can be agents of change and are capable of making small changes that could benefit our communities and the planet. From our refill stations to our new Wellness body care range, customers will be able to shop for the products that make them feel good, while doing good. These stores are the ultimate beauty-changing experience,” said Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America. “Our stores and products have always been, and always will be, a way to connect people to environmental and social justice issues.”
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