Barclays and Unreasonable’s Impact Squared initiative empowers entrepreneurs driving positive social change for millions around the world


LONDON –News Direct– Unreasonable

LONDON and NEW YORK, June 22, 2022 /3BL Media/ — Today’s biggest sustainability challenges cannot be solved alone. Barclays and Unreasonable have launched the Impact Squared initiative to encourage entrepreneurs to identify and then implement new partnerships within the Unreasonable community and collaborate on solutions to address system issues exacerbated by COVID-19.

A total of eight collaborations were identified across a wide range of companies. These project teams work on initiatives as diverse as promoting an inclusive workforce, improving access to healthcare and addressing climate change. Grants have been awarded to support their work and so far their services have impacted lives in 54 countries including the UK, USA and India, creating jobs and bringing about improvements vital in areas such as health care, solar energy and recyclable materials. Each grant awarded by Impact Squared has enabled companies to overcome the ongoing fallout of COVID on their businesses and have a meaningful and positive impact on millions of people around the world.

The Power of the Unreasonable Community first shone through in the Unreasonable Impact COVID-19 initiative launched at the start of the pandemic in 2020 – where more than 20 grants were awarded to businesses in the Unreasonable Community to support their efforts in the fight against the pandemic. These companies were using their activities to save millions of pounds of food, distribute hundreds of thousands of units of PPE and manufacture millions of virus test kits.

Inspired by individual entrepreneurs’ innovations, the Impact Squared initiative wanted to go further and catalyze greater impact by tapping into the power of the Unreasonable community which includes more than 300 businesses.

Projects have been delivered to the heart of communities and include:

The India Rural Access Coalition: improving health careFrontier Markets Consulting, Vitargent and EduBridge have formed a coalition to build health care resilience in rural communities, distributing COVID prevention products and boosting the vaccination effort. So far, it has been able to reach 4,234 households, train 17 master trainers and 132 rural entrepreneurs. More than 32,375 people have benefited from its awareness program.

“The unreasonable grant helped accelerate the coalition’s efforts. With the grant, field workers and contractors can take enhanced training with EduBridge. It has helped us broaden and deepen our community outreach, strengthen our community relationships, and create long-term impact,” said Ajaita Shah, Founder and CEO of Frontier Markets.

Biolite Energy and Angaza: bringing energy to AfricaThis initiative aims to bring clean solar energy to 120,000 people across sub-Saharan Africa and has already delivered 2,200 solar home systems in the Democratic Republic of Congo, helping more than 12,000 people gain access to energy.

“This grant has allowed our partnership to evolve beyond our core products (PAYG hardware and software) into products that will help accelerate the pace of scaling for our distributors and therefore the scale of the “impact of our collective work. We expect to be able to help more than 50,000 people gain access to energy for the first time over the next two to three years,” said Jonathan Cedar, Founder and CEO of BioLite.

Unreasonable Moms CEO Campaign: Helping Working Moms Reach Their PotentialThree “mom-run” companies – Kuli Kuli Inc, Sylvatex and Uncommon Cacao – have collaborated on a campaign to help working moms reach their potential and urge employers to adopt more family-friendly policies. Founders Lisa Curtis, Emily Stone and Virginia Irwin Klausmeier worked with researchers from four universities to survey more than 1,000 working mothers and found that one in four didn’t have time to care for themselves such as walking or exercising – and half survived less than six hours. ‘ sleep.

“The grant allowed us to gain valuable campaign and media experience, as well as connect to a wider network of mother-owned businesses. We have already formed partnerships with parent groups and 29 female-founded brands that offer prizes to SuperMoms,” said Lisa Curtis, Founder and CEO of Kuli Kuli.

Daniel Epstein, Founder and CEO, Unreasonable Group: “At Unreasonable, we have always focused on collaborative advantage over competitive advantage because we know results are magnified by working together.

The results of our Impact Squared initiative perfectly illustrate this idea. I’m so proud of how corporations have used their collective power to change lives around the world. And we are delighted that the initiative has been recognized by Fast Company’s World Changing Ideas Awards in the Pandemic Response category.

Paul Compton, Global Head of Corporate and Investment Banking and Chairman of Barclays Bank PLC: “Impact Squared is truly unique. It enables pioneering entrepreneurs around the world to focus their talent, collaborate and share ideas with each other, and respond more quickly to deal with the ongoing impacts of the pandemic. We know that the collective potential of these companies has the power to change the world.

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For more information contact:[email protected]

About unreasonable impact, created with BarclaysUnreasonable Impact is an innovative multi-year partnership between Barclays and Unreasonable to support growth-stage entrepreneurs solving the world’s most pressing problems. It is the world’s first international network focused on scaling entrepreneurial solutions that will help employ thousands of people around the world in the emerging green economy. To date, the more than 200 companies that make up the global cohort operate in more than 180 countries, have raised more than $5 billion in funding, generated more than $3.8 billion in revenue, and created 39,000 new jobs since joining Unreasonable Impact. For more information, please visit

About BarclaysBarclays is a British universal bank. We are diversified by business, by different types of clients and clients, and by geography. Our businesses include worldwide consumer and payment banking operations, as well as a leading, full-service global corporate and investment bank, all of which are backed by our services company which provides the technology, operations and functional services across the Group.

For more information about Barclays, please visit

About unreasonable:Building a community between entrepreneurs, institutions, investors and business leaders, Unreasonable acts as a catalytic platform for entrepreneurs tackling some of the most pressing challenges facing us today. Part global community and part investment firm, Unreasonable is an international company that backs a scholarship for growth-stage entrepreneurs, channels exclusive deal flow to investors, and partners with institutions to uncover profits in the solving global problems. It is unreasonable to reorient capitalism, with the firm belief that corporations have the power to drive lasting and scalable change.

For more information about Unreasonable, please visit

Notes to editors:The Impact Squared initiative is an extension of Unreasonable Impact, the unique multi-year partnership between Barclays and Unreasonable that supports growth-stage entrepreneurs across the Americas, Europe and Asia-Pacific to solve many of the toughest problems. urgent in the world.

The full report is available here:

Grant InformationThrough the dedicated £1.1m Impact Squared fund, eight collaborations have been awarded grants of up to £200,000 per collaboration in August 2021, for their work tackling COVID-related challenges.

Featured start-ups:India Rural Access Coalition’s Frontier Markets Consulting, Vitargent and EduBridgeFormation to improve healthcare, COVID testing and vaccine distribution.

Mimica Lab and Sure ChillCreating a safer and less expensive end-to-end COVID vaccine management system.

Preserve and KiverdiWork together to produce biodegradable cutlery made from recycled CO2 emissions.

BioLite Inc and AngazaProvide clean solar energy to homes in sub-Saharan Africa.

Mobi-Air and MAEKOTWork on technologies to divert nappies from landfills and instead separate plastics for recycling and converting organic waste into compost.

Kuli Kuli Inc, Sylvatex and Uncommon CacaoProviding tools, testimonials and media outreach to highlight the challenges of mothers returning to work after the pandemic.

BuffaloGrid Ltd and Ubongo offer training to families and micro-entrepreneurs and connect healthcare workers to local communities.

Twelve and LanzaTech Transform CO2 emissions into key plastics used in medical supplies such as syringes and pipettes.

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