A study confirms that social networks play an important role in the nutritional decisions of Chileans

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The Chilean diet has changed over the years, incorporating new ways and food trends whose main objective is to take care of people’s health and help them control their weight. This is reflected in the “Radiography of Food in a Pandemic” study, conducted jointly by Aramark and Cadem.

The use of social networks is causing significant changes in the way Chileans relate to food. In the findings of the study, it is found that 63% of respondents say they use tools such as Google to get information about food, meals and recipes. Along with this, 52% of respondents search for this content through platforms such as YouTube, Facebook and Instagram. These figures are far from the 11% who say they seek advice from food professionals such as nutritionists.

Similarly, of the total number of respondents, 39% say they know characters or influencers who promote healthy eating through social networks. 81% give a score out of 5 to the content they deliver and ensure that it is quality information. In fact, 69% use this information in their cooking.

“These numbers draw attention to health and what healthy eating means. While social media can provide quality content quickly and easily, it is important that when we follow a diet specific, we were looking for the advice of a professional capable of monitoring and providing recommendations based on the particularities – both health and daily routine – of each person”, says Evelyn Figueroa, sector manager and program coordinator healthy living at Aramark Chile.

Diets and eating styles

Regarding changes based on new trends, 64% of respondents say they follow a certain eating style, highlighting the non-consumption or low consumption of certain foods such as: refined sugar, lactose and gluten. In addition, the other alternatives indicated are: intermittent fasting (17%), high protein diet (15%) and vegetarianism (10%), a trend that most women without children or dependent minors report having.

Along with those mentioned above, the study also highlights that 61% of respondents would be willing to pay a little more money for fresh food instead of packaged or canned food. 57% would do the same for sustainable and environmentally friendly products.

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