5 Earth Day Brands That Are All About Sustainability And Social Change – Black Girl Nerds

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The Earth is home to more than 7 billion people. It doesn’t matter where we are from, this is everyone’s home. So it’s probably a good idea to take care of it. However, not everyone experiences life on this planet with the same opportunities for a clean neighborhood, access to fresh food, and governments that support environmental safety.

April is Earth Month and highlights Earth Day on the 22nd. Although it is a day usually dedicated to activities that celebrate the environment, people “suddenly forget” about their ecological efforts. when the month is over. Earth Day is a fashion, not a lifestyle. From TikTok to themed day-long Earth Day activities, people are interested in the idea of ​​being situational conservationists. This form of slacktivism needs to change.

Indigenous tribes saw their lands colonized and, in turn, their colonizers created a culture of capitalism that oppresses black and brown communities. In America alone, countless neighborhoods and cities face environmental racism. One day activism is not enough to change things.

The same goes for saving the bees, which pollinate the crops that provide us with food. It is essential to make saving the world a regular thing, from the neighborhoods of color to the flora and fauna that inhabit the Earth. We’ve compiled 5 sustainable brands that have products that can help readers jumpstart their journey to build a better planet.

Each of these brands has a mission that goes beyond money and puts profits to the causes that need it most.

  1. Shea Eleen

Shea Yeleen wants to make sure “skin care meets impact”. If the goal is to create exceptional skincare, so is the empowerment of women everywhere. Founder, Rahama Wright believes in clean beauty with fair trade shea butter while committing to use every purchase for the financial empowerment of Ghanaian women. From providing safe housing to helping more than 268 children access education, Wright is on a mission to use their brand for change. Her new Shea Yeleen Shea Butter Body Care Pack is available on Beautyologie for $45. It includes Lemon Verbena Pure Shea Body Balm, Coconut Melon Rich Shea Body Cream and Lemongrass Pure Shea Bar Soap, all of which are fairly traded and certified. ethical origin.

  1. In common

This is a new brand that focuses on how we as people have things “in common”, specifically a passion for the common good. For them, this means working together to change our view of clothing. Their goal is to create clothing through better manufacturing, fair employment, sustainable fabrics and modern design. In Common even uses compostable envelopes and bio-compostable polythene bags to ensure that every part of the process is environmentally friendly.

Combining better clothes with activism is key to their brand. They use 20% of their recipes from the Saffron and Mineral Blue styles for donations to the World Central Kitchen (WCK) to help Ukraine. The WCK provides millions of meals to families in Ukraine and provides safe haven amid the dangers of the Russian invasion. They have also partnered with One Tree Planted to help populate areas with trees to support ecosystems. One of the best things about In Common is that they ask for suggestions on all possible partnerships that can align with their overall philosophy.

  1. Alaffia

Alaffia is on a mission to support social change in Africa at all levels, including health, education, maternal care and environmental support. Fairtrade products are key to achieving this with products like their new Chebe Deep Conditioning Mask for around $10 at Target and more. The product of quality products goes towards material change.

While the founder, Olowo-n’djo Tchala, has started many empowerment projects, their latest initiative is a partnership with Sista Midwife Productions, which is a birthing advocacy organization that offers consultations with birth attendants for families. black with children. They focus on education, training, and higher survival rates for black mothers. A portion of Alaffia’s proceeds are donated to the organization, among others.

Not everyone realizes that birth care is intrinsically linked to environmental justice, as the environment in which pregnant women, infants and families live impacts their short- and long-term health. . For Sista Midwife, “birth is a revolution,” and they need as many doulas and birth attendants as possible.

  1. girlfriend collective

When it comes to honoring the intersections between saving the planet and saving the disproportionately oppressed, Girlfriend Collective has us covered. Their overall mission is to provide eco-friendly clothing and use proceeds for important causes, like the Black Lives Matter movement and turning old water bottles into clothing.

In fact, they have leggings made from recycled fishing nets and 100% cupro t-shirts, which are made from cotton waste. Their garments are made in Vietnam to the Social Accountability International standard which ensures workers are treated and paid fairly while working under ethical working conditions.

Their Regirlfriend program actually collects old Girlfriend Collective leggings and recycles them into new clothes, that way their leggings can be used forever without contributing to landfills. This type of recycling is how a single purchase can become a regular lifestyle of rejecting waste.

  1. The lip bar

We can’t help but smile when hearing about this brand owned by an eco-friendly black woman who rejects colorism in the beauty industry. The Lip Bar was founded by Melissa Butler. Its mission is to have a variety of 100% vegan and cruelty-free lip products that cater to many skin tones, not just the fair ones.

The brand’s motto is to deliver “maximum impact” with “minimum effort” for customers who want gorgeous looks without sacrificing a lot of energy and time. One of their standout products is the Bawse Lady Liquid Matte, which comes in multiple shades for just $13. They also sell bronzer, eyeliner, mascara, blush and eyeshadow palettes.

While brands are certainly not enough to solve the environmental problems that impact our daily lives, these companies advocate and support larger-scale initiatives that do everything possible to protect the Earth. With groups like East Yard: Communities for Environmental Justice and The Sunrise Movement protesting for the political protection of all, especially the most oppressed, there is so much work to do. Every day is an opportunity to make a collective change that goes beyond a trend.

Danielle Broadway

Danielle Broadway is an MA student in English Literature at California State University, Long Beach. She has been published in Black Girl Nerds, LA Weekly, and Medium, is an editor for the CSULB’s Daily49er, is the managing editor of Watermark, her school’s academic literary journal, and associate editor at Angels Flight • Literary West. She is an activist and educator who draws inspiration from her family to bring about social change both in the classroom and beyond.

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